Positive Psychological Integration of Red Culture Activates the Spirit of Innovation and Entrepreneurship among College Students

Positive psychology, as an emerging research field, emphasizes exploring individual positive qualities and strengths, stimulates internal drive and achieves a healthier, happier, and meaningful life. Red culture, as a unique cultural phenomenon in China, contains rich revolutionary spirit and historical and cultural connotations. Studying the heroic figures and revolutionary deeds in red culture provides positive psychological suggestions and role models for college students, which helps to stimulate their innovative consciousness and entrepreneurial spirit, enabling them to grow up healthy and contribute to the healthy development of society. This has become a common concern and solution for various universities today.