Analysis of Research Trends in Digital Media and Urban Branding: Insights from CiteSpace (2013-2023)

With the continuous development of smart cities, the relationship between digital media and city branding has attracted significant attention. This study uses the CiteSpace tool to provide a comprehensive visual analysis of the research landscape in the field of digital media and city branding from 2013 to 2023. A systematic literature review was used to explore the main trends. The methodology included the analysis of publication volume, researcher collaboration network, international collaboration network, research field (including keyword co-occurrence and keyword clustering), and research hotspots and frontiers analysis. The study underlines the importance of digital marketing and market communication research in the context of city branding. The study highlights the complex dynamics of this relationship and the importance of exploring the interactive influences within these interdisciplinary fields. These findings provide valuable insights for practical applications and inspire future research directions.