Do transformer missions redirect values of mission-oriented projects? The case of the EU mission ‘Restore our Ocean and Waters’

• To date, there is limited evidence of the directional ability of transformer missions. • We ask if a mission launch corresponds with value change in mission-oriented projects. • We compare policy documents, mission- oriented projects, and mission- relevant projects. • The preliminary results suggest that project-level values remain largely unaffected by missions. • Our findings question whether transformer missions redirect values in innovation. Transformative mission-oriented innovation policy aims to redirect innovation, but evidence of this directional ability is limited. This paper examines whether transformer missions redirect values reflected by mission-oriented projects. We study the EU Mission ‘Restore our Ocean and Waters’ and use probabilistic topic modelling and thematic analyses to identify, conceptualize, and compare latent values described in 17 policy documents (i.e., strategic layer), 37 mission- oriented projects, and 809 mission- relevant projects (i.e., operational layer). We map how these values changed during the mission launch. The results of this study are ambivalent. On the one hand, the mission launch corresponds with an increase of funded projects of which mission-oriented projects commonly frame efforts towards mission objectives. On the other hand, there is a misalignment between policy and project-level values while the prevalence of project-level values remained largely unaffected by the mission. These mixed results provide a more nuanced understanding of transformer missions’ directional abilities.