Application of the new simple weight calculation (SIWEC) method in the case study in the sales channels of agricultural products

In this research is presented a new method for determining the weights of criteria called simple weight calculation (SIWEC) method. The steps of this method are presented in the practical example of determining the importance of criteria for the needs of sales of agricultural products in the Semberija region. During the presentation of this method two methods are elaborated the simple SIWEC method which includes numerical ratings and the fuzzy SIWEC method which includes ratings in the form of linguistic value. In the selected example is presented how to use this method in order to determine the importance of criteria and in both cases the criterion of sales reliability is given the greatest weight. The contribution SIWEC method is reflected in its simplicity, which facilitates decision-making.•The method presented in this research apart from others is that it uses the evaluation of the criteria by decision makers, so the criteria should not be ranked and compared, but simply evaluated.•Unlike similar methods, the presented method uses the adjusted steps of the method for ranking the alternatives, and decision makers are given a different importance in the decision-making.