VALUE ADDED AGRICULTURE IN SERBIA AND ITS IMPACT ON AGRICULTURE EXPORT VALUE: CASE STUDY OF GLOBAL G.A.P. FRUIT AND VEGETABLES CERTIFICATION

The aim of the paper is to examine the statistical significance of the impact of GLOBALG.A.P. certification in crop production, as well as the realized value of fruit and vegetable production on the Serbian export value in the fruit and vegetable sector in the period 2010-2021. For the purposes of inference, a multiple linear regression model is applied. It is found that the growth in the number of GLOBALG.A.P. certified producers does not affect export value in the fruit and vegetable sector (p=0.066), nor does the increase in certified areas (p=0.433). At the same time, the value of fruit and vegetable production has an impact on export value in this sector (p=0.001). The results are explained by the still low representation of GLOBALG.A.P. certification in Serbian agriculture, as a result of numerous institutional constraints, as well as financial and administrative obstacles for greater progress in this process.