Factors influencing student loyalty in higher education: a meta-analytic generalization
This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 103 studies involving over 54,000 students from over 60 countries across five continents. The study identified key antecedents of student loyalty. Satisfaction had the most influence on loyalty, followed by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature.
Authors
- Marcelo Gattermann Perin (ORCID: https://orcid.org/0000-0001-9008-6802)
- Shakeb Akhtar (ORCID: https://orcid.org/0000-0003-2069-6669)
- Cláudio Hoffmann Sampaio (ORCID: https://orcid.org/0000-0001-9943-1414)
- Luciana da Silva Rocha
- Wagner Júnior Ladeira (ORCID: https://orcid.org/0000-0002-1793-6206)
- Tareq Rasul (ORCID: https://orcid.org/0000-0002-1274-7000)
- Fernando de Oliveira Santini (ORCID: https://orcid.org/0000-0002-2161-0313)
Institutions
- Australian Institute of Business (AU)
- Woxsen School of Business (IN)
- Fundação Getulio Vargas (BR)
- Pontifícia Universidade Católica do Rio Grande do Sul (BR)
- Universidade do Vale do Rio dos Sinos (BR)
Publication Details
- Journal
- Journal of Marketing for HIGHER EDUCATION
- Published
- 2024-08-21
- DOI
- https://doi.org/10.1080/08841241.2024.2393617
- Citations
- 5
- Primary Topic
- Customer Service Quality and Loyalty
- Type
- article
- Field-Weighted Citation Impact
- 3.37
Funders
- Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
- Conselho Nacional de Desenvolvimento Científico e Tecnológico