After the Glory Days: Exploring the Continuing Challenges and Declining Performance of TSM

This study provides an in-depth examination of the key challenges faced by TSM, a North American eSports organization, and the reasons for its declining competitiveness and market performance since 2022. It does so through a multidimensional analysis that includes organizational and managerial changes, strategic direction and decision-making adjustments, technology investments and innovation activities, and the specific impact of changes in the external market and competitive environment on TSM's business strategy and performance. It is found that the departure of key personnel, failures in tactical and strategic alignment, and the FTX bankruptcy all had a significant impact on TSM. Through case studies, the article reveals the underlying reasons for TSM's poor competitiveness and business performance and provides strategic recommendations on how to maintain competitiveness in the current competitive environment of the eSports market. In addition, the study provides practical recommendations for TSM to undertake strategic reorganization and risk management strategies to cope with possible future market volatility and competitive challenges.