Exploration of Asset Assessment Methods in Digital Transformation

Digital transformation is reshaping the asset structure of enterprises, posing numerous challenges and limitations to traditional asset valuation methods. The unique attributes of intangible and digital assets make existing valuation models and methods inadequate to fully meet the demands of the new landscape. This paper deeply analyzes the shortcomings of traditional valuation methods in the digital context, the limitations of emerging valuation methods, and the challenges that digital asset characteristics bring to valuation. Building upon this analysis, optimization strategies are proposed, including refining traditional valuation models, innovatively utilizing big data and artificial intelligence, and constructing comprehensive digital asset valuation solutions, aiming to promote the innovation and development of valuation theory and practice. It is believed that only by continuously advancing the reform and innovation of valuation methods can we truly seize the opportunities brought by digital transformation, empower enterprises, and boost the rapid development of the digital economy.