The Quality of Information on TikTok Concerning Intrauterine Devices, Labelled #Intrauterinedevice

Objective(s):The goal of our study was to evaluate the overall quality of TikTok content considering intrauterine devices, as well as the quality of TikTok content by uploader and video type. Materials and Methods:We assessed the first 100 videos tagged #intrauterinedevice, and collected their metadata (number of views, likes, comments, favourites, shares).No video duration limit, neither an upload date restriction was imposed.Videos containing languages other than English language had been excluded.Videos with no language present (i.e.visual demonstrations) were included.The authors didn't engage with the application/website in any way during data collection.Two content evaluation tools were used to rate the quality of information-DISCERN, and for rating understandability and actionability PEMAT was used, followed by an appropriate interpretation.Videos were also evaluated based on video type and uploader type.Data collection, systematisation and basic statistical calculations were done in Microsoft Excel worksheets.The Kruskal-Wallis test was performed using IBM SPSS. Results:Our study has shown that the overall quality of TikTok content considering intrauterine devices is low, however with certain outliers.Mainly, content uploaded by medical professionals (especially obstetrician/gynaecologist) is of higher quality compared to other types of content uploaders.Certain video types ('treatment description', 'device insertion/removal' and 'other') had also shown higher quality than the rest.Conclusions: Overall quality of TikTok videos is low.The quality of videos uploaded by medical professionals is somewhat acceptable, but in need of improvement and greater popularisation, due to the growing usage and popularity of this video platform.