Research on the Path of Low Carbon Transformation of Traditional Retail Enterprises Empowered by Digital Technology

The retail industry is an integral part of the service sector. In the context of the booming development of the service industry and digital technology, this paper explores the low-carbon transformation path for traditional retail enterprises empowered by digital technology. Initially, a literature review reveals that as the overall scale of the service industry continues to expand, its negative impact on the environment is also intensifying. Reducing energy consumption and carbon emissions has become a rigid constraint faced by the service industry; Meanwhile, digital technology is becoming an important means to empower traditional service enterprises in their low-carbon transformation. Subsequently, through case study analysis, it is pointed out that digital technology can empower the low-carbon transformation of traditional retail enterprises from three aspects: reducing energy consumption, decreasing emissions, and saving resources. Finally, in response to the existing obstacles in implementing low-carbon transitions such as insufficient motivation for transition, constraints on investment costs in low-carbon technologies, and difficulties in managing energy and carbon emissions, practical paths for digital technology to empower the low-carbon transformation of traditional retail enterprises are proposed. These include enhancing the motivation for enterprise low-carbon transition, overcoming constraints on capital and talent, and improving technical support capabilities for the transformation.