Sustainable agility of product development process based on a rough cloud technique: A case study on China’s small and medium enterprises

The importance of incorporating an agile approach into creating sustainable products has been widely discussed. This approach can enhance innovation integration, improve adaptability to changing development circumstances, and increase the efficiency and quality of the product development process. While many agile methods have originated in the software development context and have been formulated based on successful software projects, they often fail due to incorrect procedures and a lack of acceptance, preventing deep integration into the process. Additionally, decision-making for market evaluation is often hindered by unclear and subjective information. Therefore, this study introduces an extended TOPSIS (Technique for Order Performance by Similarity to Ideal Solution) method for sustainable product development. This method leverages the benefits of cloud model theory to address randomness and uncertainty (intrapersonal uncertainty) and the advantages of rough set theory to flexibly handle market demand uncertainty without requiring extra information. The study proposes an integrated weighting method that considers both subjective and objective weights to determine comprehensive criteria weights. It also presents a new framework, named Sustainable Agility of Product Development (SAPD), which aims to evaluate criteria for assessing sustainable product development. To validate the effectiveness of this proposed method, a case study is conducted on small and medium enterprises in China. The obtained results show that the company needs to conduct product structure research and development to realize new product functions.