Social and Cultural Influence of a Mobile Application with Renewable Energy and Geolocation Technologies on the Tourist Routes of Malqui Machay, Canton la Maná

Purpose: The study aims to show the rich culture of the canton of La Maná, Cotopax and the influence of technology in tourism for the social and cultural development of Malqui Machay. Theoretical framework: The tourist routes and the transformation of tourist practices, make the tourism industry generates economic and social activity to improve the quality of life of people, also georeferencing allows sharing and consulting geographic information in real time. Design/methodology/approach: A qualitative approach is adopted, the experiences of tourists using this application to guide their visit to local sites are explored, and the social and cultural aspects of tourists' interaction with the application and its impact on the overall experience are examined. Conclusions: The use of mobile geolocation technologies to add another option to learn about tourist sites in La Maná utilize current trends in mobile technologies to enable location and present user experiences in the tourism sector. Implications: The use of current technologies are implemented in a mobile application that generates information about tourist sites, improving the promotion of Malqui Machay.