Revealing the Beauty Standard of Miss Universe 2019 in Video Advertisement: Systemic Functional Linguistic

This study examines the YouC 1000 'Confidence' edition video advertisement, focusing on the interplay between verbal and visual elements to convey a nuanced message about beauty, health, and cultural identity. The purpose of this study is to reveals the interplay between verbal and visual that constructing beauty standard meaning of Miss Universe 2019. Qualitative study as the method applied and documentation as the data. There are several theories implies to find out the beauty standard including Systemic Functional Multimodal Discourse Analysis (SF-MDA) by O’Halloran (2004), Systemic Functional Linguistic especially in Transitivity and Mood analysis by Halliday (1960), Visual Grammar especially in Representational meaning by Kress and Leeuwen (2006), and Interplay between verbal and visual. The findings shows that verbal and visual elements work together to create meaning in beauty and convey that beauty is exist in confidence, well-being, and inner validation.