Balancing boundaries: Mapping parents’ perceived concerns and opportunities of LGBTQ storylines in children’s television

In today’s global media landscape, the integration of LGBTQ characters and storylines in children’s television has transformed media representations for young audiences. However, little is known about the way parents evaluate this on-screen presence. By means of interview with 53 Flemish parents, this study uncovered a complex interplay of considerations related to children, media, gender, and sexuality. In terms of possible opportunities associated with LGBTQ characters, parents referred to possibilities of information, socialization, promoting prosocial behavior, and aiding identification. However, parents also harbored some concerns regarding characteristics of the viewers (children’s young age and gender differences) as well as characteristics of these media representations (as to quantity, quality, and physicality between characters). Parents mentioned they were worried about the perceived maturity needed to comprehend what these LGBTQ characters represent, and they showed more discomfort with gender diversity (trans and non-binary characters) than sexual diversity (non-heterosexual characters). They also feared that an overabundance of LGBTQ references might prioritize “political correctness” over authentic representation, which moreover could confuse children.