The Organic Business of the New Generation Throughout the Agricultural Supply Chain

The objectives of this research were to investigate the way of being a farmer, the type of farmer, and the outcome on oneself and organic farming society of the new generation farmers. Twenty model farmers of the new generation accepted by organic farming community were studied using a qualitative research method with primary and secondary data collection. The results showed that there was a significant in growth rate of both area and number of agricultures during the years 2011-2021. These results are in line with the government policy of the Organic Agriculture Strategy 2017-2021 and the (draft) Organic Agriculture Action Plan 2023-2027. The factors that encourage the new generation to do more organic farming are push and pull factors. Nine patterns and two types of organic farming are in line with the way of life, needs, and goals of the new way of life, with the new generation of farmers having a way of farming throughout the supply chain based on organic farming business ecology, and upstream, middle, and downstream. The new generation involved in organic farming showed both concrete and symbolic effects. The concrete effects are: 1) The economic dimension is reducing expenditures and having income from both primary and supplementary sources. 2) The health dimension is physical health, mental health, and social health. The symbolic effects are: 1) There are a change and expansion of the meaning of the word farmers. 2) The image of farmers is promoted. 3) There is support from various sectors, both public and private sectors, and 4) raising awareness to consumers on living a good life with "food".