Examining the impact of absorptive capacity and organizational learning on international strategic performance: can the two go together?

The main purpose of this study is to examine the impact of absorptive capacity (ACAP) and organizational learning (OL) on international strategic performance. Based on dynamic capability theory (DC), this study investigates the effects of marketing and innovation capabilities on ACAP and OL. Structural equation modeling (SEM) analysis was used to test questionnaire data from 304 senior managers among international companies in Israel. The findings show that marketing and innovation capabilities both affect ACAP and OL, which in turn, impact international strategic performance. However, the findings show that ACAP and OL are not working together in same direction.