Watching Televised Counter-Stereotypes Alone or with Mom: Studying the Effects on Preadolescents’ Gender Attitudes and Beliefs

Despite the dominant presence of traditional gender portrayals on television, there is a growing effort to incorporate more diverse gender representations, including in youth television series. The impact of such counter-stereotypical portrayals on preadolescents' gender attitudes and beliefs remains largely unexplored. This mixed-design experimental study among 75 mother-child dyads (<i>M</i>_{<i>age child</i>} = 10.69, <i>SD</i> = 1.37) examined the effects of watching an episode of an entertainment television program that positively portrays a transgender character, either alone or with the mother. The findings indicated that watching the episode lowered preadolescents' gender essentialism, but did not increase acceptability of and willingness to befriend gender-nonconforming peers. Maternal presence did not further impact the findings. Perceived similarity to and liking of the transgender character did not act as moderators, but had a direct impact on preadolescents' gender attitudes and beliefs. In conclusion, the results suggest that exposure to counter-stereotypes in entertainment television can influence components of preadolescents' gender attitudes and beliefs. Gender-diverse television characters who are perceived as highly similar and likeable appear to be particularly influential.