The Role of Green Innovation as a Mediator of Organizational Culture on Knowledge Management in Private Universities

Private Higher Education involves efforts to effectively manage, develop, and utilize knowledge in support of organizational goals for providing education. This research aims to explore the influence of organizational culture on knowledge management mediated by green innovation in private universities. Methodology: The research employed a quantitative design, utilizing questionnaires to collect data from a sample of 305 respondents at private universities. The data was then analyzed using the Smart PLS structural equation model. Findings: The research findings indicate that Hypothesis (H1) is substantiated, confirming that organizational culture has an effect on knowledge management. H2 is also validated, demonstrating that organizational culture has an effect on green innovation. Furthermore, (H3) is proven, indicating that green innovation has an effect on knowledge management. Lastly, (H4) is supported, indicating that organizational culture has an effect on knowledge management, with green innovation acting as a mediator. These findings provide valuable insights into the dynamics of private universities. Importance of Research:The significance of this research lies in its attempt to address a knowledge gap in the literature, particularly within the context of private higher education. The unique characteristics of Private Higher Education as Quasi Public Goods present a distinctive context that requires understanding for achieving sustainability. Limitations: However, it is acknowledged that limitations exist in this research. To ensure the robustness of the results, further observations are needed, potentially incorporating additional variables and expanding the sample size.