OS IMPACTOS DAS FAKE NEWS POTENCIALIZADO PELA INTELIGÊNCIA ARTIFICIAL NOS RESULTADOS DE CAMPANHAS ELEITORAIS

Considering that innovation technology brings benefits, but also negative impacts on society and human relations, a bibliographic study was carried out with the objective of investigating the influence of the use of artificial intelligence algorithms to disseminate Fake News on public opinion, as well as the their decision-making in the process of choosing candidates for majority positions, which may compromise the integrity of the electoral process. A bibliographic review was carried out on the object of study, based on the systematic reading of scientific articles published and selected through the Google Scholar and SCIELO databases. Furthermore, practical cases were studied in which AI was used to propagate false information in electoral contexts and possible changes in election results, exemplifying the ethical challenges faced in the application of artificial intelligence in electoral contexts, disinformation and political communication. The analysis of the results shows that the case study of recent elections indicates that the use of fake news enhanced by artificial intelligence can induce voters to make mistakes and compromise their freedom of choice in elections, directly influencing ethics and those responsible for the election. use of technological tools in society and in human relations regarding their decision-making power and choice of candidates. Therefore, there is an urgent need for government measures, regulation of social networks and digital platforms to guarantee fairer and more transparent electoral campaigns, preserving democratic integrity.