TRANSFORMATIONAL LEADERSHIP AND ITS ROLE IN ACHIEVING ORGANIZATIONAL CREATIVITY

This research aims to know the role of transformational leadership in achieving organizational creativity in the General Company for Soft Drinks in Baghdad. In addition to describing and diagnosing the dimensions of transformational leadership and the internal and external justifications for achieving organizational creativity and determining the relationship of influence between them, perhaps this is what gives it importance if we can reach a definition of the content of the essential effects of those dimensions in achieving organizational creativity and studying it according to scientific foundations and thus putting the organization on the right track after making appropriate changes and overcoming the resistance that may occur as a result of that and then achieving the organization's goals in growth, continuity and success. The researcher adopted the descriptive analytical approach in analyzing the research problem, and the research included two main hypotheses from which twelve sub-hypotheses emerged that were subjected to statistical tests, and a sample of (160) managers distributed at the upper, middle, and executive levels and employees in the company above was selected. The researcher also used the questionnaire as a primary tool for collecting data and information in addition to visits and structured interviews during the application period. The research reached a set of conclusions and recommendations, among which is a relationship of influence between transformational leadership and organizational creativity. The most prominent recommendations are: working to raise the level of participation of individuals working in the company by involving them in the administrative process and showing interest in their ideas and opinions, which will be reflected in their performance, and the necessity of the company's management's interest in applying empowerment as a modern management strategy that seeks to encourage transformational leadership and its employees to abandon traditional management methods and systems to be able to achieve continuous improvement in the services provided and the impact of that on achieving creativity.