Digital Tools and Education in Corporate Social Responsibility: Perspectives from Doctoral Students

Introduction: The current demands of globalization and accreditation require universities to align immediately with the Corporate Social Responsibility (CSR) approach, making their best efforts to comply with its standards. Technological advancements play a crucial role in this process, including the use of advanced statistical software for data analysis, digital platforms for survey distribution and data collection, and online educational tools to enhance CSR knowledge and awareness among students. Methods: The study is of a basic type and relational level, with a perception sample applied to 70 students. The data were processed using SPSS statistical software. For the validation of the measurement instrument, confirmatory factor analysis (CFA) was performed using the partial least squares method (PLS-SEM) in SMARTPLS version 3, and exploratory factor analysis (EFA) with principal axis factorization and varimax rotation when CFA results were unsatisfactory. Hypotheses were tested using the Kruskall-Wallis and Mann-Whitney U tests. The significance level used for all hypotheses was 0.05. Results: The results indicate a positive perception of CSR across its dimensions, highlighting the need to strengthen knowledge through the institutionalization of a social responsibility policy in universities. Conclusion: The integration of technology in various forms, such as e-learning modules, virtual workshops, and interactive CSR simulations, underscores the importance of technology in academic research, education, and the effective implementation of CSR policies.