Examining Factors Influencing the Consumption of Meal Replacements Using Ordered Logit Analysis: Insights from Shaanxi Province

With the acceleration of the pace of life and the enhancement of health consciousness, meal replacement products, which are both nutritious and convenient, have received widespread attention in recent years and have great room for development. This study aims to comprehensively explore the main reasons for consumers to buy meal replacement products, the author through a large number of literature reading finally summarized twelve potential influencing factors, and selected Shaanxi Province residents as the object of the study to carry out a questionnaire survey, a total of 206 valid questionnaires were returned, through descriptive statistical analysis and ordered logistic regression and other methods to analyze the main motives for meal replacement consumption, the results show that the convenience of time saving, weight loss effects, and other factors have a positive impact on the consumption of meal replacement. The results of the study show that convenience, timesaving, weight loss effect and other factors have a significant positive impact on meal replacement consumption, and businessmen can further optimize meal replacement products according to consumers' needs and preferences to expand the meal replacement market.