Analysis of the Status and Strategies for the Development of Ice and Snow Tourism in Northeast China

Ice and snow tourism, subordinated to the broad category of ecotourism, is a general term for a variety of tourism activities that take ice and snow climate tourism resources as the main attraction, so that visitors can experience in-depth ice and snow cultural connotations. In recent years, the ice and snow tourism industry in the Northeast demonstrats vigorous development. It not only brings visitors a pleasant and unforgettable experience, but also greatly promotes the economic development of the Northeast. The Northeast region become an important pillar of the local economy. However, in the rapid development of snow and ice tourism, the Northeast region is also facing a number of problems and challenges that need to be addressed.