Comparative Analysis of Idol Industry Development: A Case Study of NINE PERCENT and Seventeen Groups

This article points out the current situation of the idol industry in China and South Korea, some basic data and future development trends, and then uses a case analysis method to compare NINE PERCENT of idol groups in China with Seventeen groups in South Korea. The paper presents the advantages and strong development momentum of China's idol industry and analyzes the specific reasons leading to the differences between the two countries' idol industries, which are, respectively, the population base, the length of the idol manufacturing process and the development direction after the debut. Finally, the article puts forward some constructive solutions, the most important is to identify the target market, that is, the Southeast Asian customer group, and then to a certain extent, diversify the idol's business scope and change the idol's operation mode, and increase the communication with fans to expand the viscosity of fans.