Strategic Pathways for Shanghai Ruichen Environmental Protection Technology Co., Ltd.: A SWOT Analysis Approach in the Era of Carbon Neutrality

Since the 18th National Congress of the Communist Party of China. The construction of ecological civilisation has become a very important part of national construction, and the goal of "two-carbon" was proposed in 2020. In this context, small and medium-sized environmental protection enterprises began to develop rapidly, the main body of the environmental protection market further expanded, and the state also issued policies to support the development of environmental protection enterprises from the market and capital. Shanghai Ruichen Environmental Protection Technology Co., Ltd. is a high-tech company in the field of energy conservation and environmental protection. The company's main business is the research and development, design, production and sales of high-efficiency energy-saving equipment, including high-efficiency energy-saving centrifugal fans, high-efficiency energy-saving centrifugal pumps and other energy-saving products. It is a large environmental protection and energy-saving enterprise. This paper aims to analyze the corresponding solutions that Ruichen Environmental Protection Company should take in today's market environment through a SWOT analysis of the internal advantages, disadvantages, external opportunities and risks.