Research on the Investment Value of eBay based on PEST, Financial and Valuation Methods

The e-commerce industry, as an important component of the global economy, has shown a rapid development trend in recent years. In this industry, eBay, as a well-known e-commerce platform, has attracted the attention of many investors with its unique business model and strong market competitiveness. This article conducts an in-depth analysis of eBay's investment value and provide useful references for investors. PEST is used to analyze the external environment of eBay, which reflects a relatively stable political and economic condition. Financial analysis shows that eBay's revenue has steadily increased in recent years, with good profitability and providing strong support for the company's sustainable development. Moreover, for eBay’s valuation results, it has relatively lower P/E ratio and PEG. In this case, eBay may be undervalued. However, with the continuous development of the e-commerce industry and the acceleration of digital transformation, eBay is actively adjusting its strategy, increasing investment in artificial intelligence, big data, and other fields to improve user experience and service quality. Based on the findings of this paper, it is convinced that eBay has favorable investment value.