Exploration of Fisheries Tourism as an Alternative to Diversify the Livelihoods of the Fishing Communities in Kampung Kuala Muda

Fishing represents a longstanding cultural practice within the community of Kampung Kuala Muda in Seberang Perai Utara, Pulau Pinang. Despite providing multiple forms of government assistance, including allowances, training programs, and oil subsidies, the fishing community continues to experience persistent poverty. Hence, the objective of this study is to investigate the potential of fisheries tourism to diversify the livelihoods of fishing communities. This is a quantitative study and the data was obtained via questionnaire. The study revealed that the site has a great promise to be a tourism hub and consequently contributing towards the income of the community. Subsequent investigations may incorporate additional variables into the extant study pertaining to the phenomenon, thereby augmenting the intrinsic worth concerning its appeal as a tourist destination.