Unethical Marketing Practices in Social Media: Impact on Children and Adolescents

Social media, a widely used communication platform, has significant implications, especially for children and adolescents.This literature review examines the unethical marketing practices in social media and their harmful effects on younger audiences.The study highlights the exposure of youth to inappropriate content, privacy invasions, and unhealthy dietary influences through targeted advertising.The review also discusses the ethical concerns surrounding the use of artificial intelligence in marketing.The paper calls for stricter regulations, further research, and enhanced transparency to mitigate these negative impacts.