Humanising Marketing: Diversity, Equity and Inclusion in Marketing Scholarship
Diversity, equity and inclusivity are essential ingredients for a harmonious, functioning society. While diversity in society provides exposure to different views, ideas and lifestyles, inclusivity ensures everyone can offer their views and ideas, and the opportunity is equitable for everyone and not dependent on their identity.
Authors
- Gavin Northey (ORCID: https://orcid.org/0000-0003-3533-1128)
- Gillian Oakenfull (ORCID: https://orcid.org/0000-0002-5446-9328)
- Eugene Y. Chan (ORCID: https://orcid.org/0000-0002-6847-6545)
- Jonathan A.J. Wilson (ORCID: https://orcid.org/0000-0003-4093-1160)
Institutions
- Griffith University (AU)
- Regent's University London (GB)
- Toronto Metropolitan University (CA)
- Miami University (US)
Publication Details
- Journal
- Australasian Marketing Journal (AMJ)
- Published
- 2024-08-01
- DOI
- https://doi.org/10.1177/14413582241269116
- Citations
- 3
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 1.32