Reframing the image of older adults and advocating for their rights: the role of the older people’s association in Ethiopia

Purpose Older people in Ethiopia are a vulnerable group due to the lack of governmental and societal support. The absence of national social protection and the decline in family support contributes to older adults’ vulnerability, furthering a climate of ageism. This study aims to explore the role of the Ethiopian Elders and Pensioner's National Association (EEPNA) in reframing the image of older adults and advocating for their rights. Design/methodology/approach Data were collected using multiple approaches: interviews with older adult members of EEPNA (n = 8), a focus group of older members (n = 7) and key informant interviews (n = 3). Narrative data was analyzed using thematic content analysis. Findings Findings revealed that EEPNA plays a pivotal role in promoting access to services and advocating for older adults’ rights, offering capacity-building programs, supporting vulnerable older adults to gain access to secure incomes and strengthening the network of older peoples’ associations. Older participants noted that the government had not ratified the National Convention for Older People, creating a considerable challenge to the association’s efforts. Practical implications Stakeholders can advocate with and on behalf of older adults to enhance the societal view of older adults in Ethiopia and to promote policies to increase their access to needed resources. Originality/value Using a strengths-based approach, this study presents the perspectives of older adult advocates who are fighting to create awareness of the needs of vulnerable older people in Ethiopia and to advance their rights.