Exploring the Relationship Between Business Models and Enterprise Value Choices in Taiwan's Hotel, Motel, and Homestay Industries

Abstract The purpose of this study is to investigate the correlation between business model combinations and their competitive advantages in the hotel, motel, and homestay industries. Additionally, it aims to analyze the moderating effect of different business types of hotels, motels, and homestays on the relationship between business models and enterprise value choices. This paper targeted members of the Hotel Association of Republic of China (R.O.C.) as research subjects. Using purposive sampling, high-level decision-makers such as presidents, general managers, associate managers, and directors were selected, and data were collected through an online questionnaire survey. The effective sample size was 121 responses. The regression analysis results reveal that business models have varying degrees of effect on the dependent variable of enterprise value choices. Furthermore, different business types in the hotel, motel, and homestay industries exhibit distinct moderating effects on the relationship between business models and enterprise value choices. JEL classification numbers: M10, M20. Keywords: Motel industry, Business models, Enterprise value disciplines.