Effectiveness and Management Strategy of Tual Archipelago Fishing Port in Supporting Measured Fishing

Measured Fishing (MF) is the government's effort to preserve fish resources by optimizing economic and social benefits for fishermen and fishery business actors. One of the government's efforts to prepare for the implementation of the MF policy, the Ministry of Maritime Affairs and Fisheries through the Directorate General of Capture Fisheries continues to improve the preparation of fishing ports to carry out these activities. This requires the main role of Archipelago Fishing Port (AFP) Tual as a fishing port managed by the central government to be able to improve its function as an executor of government functions as well as provide services to the fishing fleet and other service users who need these services. This study aims to analyze the effectiveness of the role and function of AFP Tual in supporting Measured Fishing and analyze Tual's AFP strategy in supporting Measured Fishing. The data analysis technique used to measure the effectiveness of the role and function of AFP Tual was score assessment using the rating scale formula. Meanwhile, the data analysis technique to determine the AFP Tual strategy was to use the SWOT matrix, the Internal Factor Analysis Summary (IFAS) matrix, and the External Factor Analysis Summary (EFAS) matrix to determine the SWOT matrix quadrant. The results of this study showed that the effectiveness of the role and function of AFP Tual is at a score of 84.5%, which means that it is very effective in supporting the program measured fishing. Based on the SWOT analysis, it is in favorable conditions so that it can take advantage of the existing opportunities. The strategy that must be implemented in this condition is to support an aggressive growth policy (growthoriented strategy) in supporting Measured Fishing so that the goals of MF can be maximally achieved.