IQOS point-of-sale marketing: a comparison between Arab and Jewish neighborhoods in Israel
There were not many notable differences in IQOS marketing across points-of-sale in Arab vs. Jewish neighborhoods, but Philip Morris International utilized marketing elements of cultural significance, especially for points-of-sale in Arab neighborhoods, such as more personal communication and invitation to social events. Continuous surveillance of tobacco points-of-sale marketing and legislation compliance is needed, with a special focus on demographic/location-based differences.
Authors
- Lorien C. Abroms (ORCID: https://orcid.org/0000-0001-6859-283X)
- Amal Khayat (ORCID: https://orcid.org/0000-0003-0525-4889)
- Carla J. Berg (ORCID: https://orcid.org/0000-0001-8931-1961)
- Cassidy R. LoParco (ORCID: https://orcid.org/0000-0003-4206-4179)
- Daniel Elbaz (ORCID: https://orcid.org/0000-0003-0127-9392)
- Zongshuan Duan
- Yuxian Cui (ORCID: https://orcid.org/0000-0003-4177-2050)
- Hagai Levine (ORCID: https://orcid.org/0000-0002-5597-4916)
- Yael Bar‐Zeev (ORCID: https://orcid.org/0000-0002-1916-836X)
- Yan Wang (ORCID: https://orcid.org/0000-0002-8003-8898)
Institutions
- Milken Institute (US)
- Georgia State University (US)
- George Washington University (US)
- Hebrew University of Jerusalem (IL)
- Hadassah Medical Center (IL)
Publication Details
- Journal
- Israel Journal of Health Policy Research
- Published
- 2024-08-16
- DOI
- https://doi.org/10.1186/s13584-024-00626-8
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Cancer Institute