To Leave or Stay During the COVID-19 Crisis: Exploring the Impacts of CSR Motives on Employee Distrust and Turnover Intentions

In response to the increasing prominence of corporate social responsibility (CSR) during the COVID-19 pandemic, this study investigates the interplay between employees' perceived CSR motives, distrust in their employer, perceived crisis controllability, and turnover intention. Using a structural equation model and data from a survey of 740 U.S. employees, our findings indicate that intrinsic CSR heightens employees' distrust in their organization, whereas extrinsic CSR reduces it. This distrust intensifies employees' turnover intentions. Employees' perceived crisis controllability, a personal risk assessment of the situation, mediates the relationship between employee distrust and turnover intention. The theoretical and practical implications are also discussed.

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Publication Details

Journal
Journal of Public Relations Research
Published
2024-08-15
DOI
https://doi.org/10.1080/1062726x.2024.2390459
Citations
5
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
4.79

Funders

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article

To Leave or Stay During the COVID-19 Crisis: Exploring the Impacts of CSR Motives on Employee Distrust and Turnover Intentions

Yuan Wang, Chuqing Dong, Yang Cheng, Olga Sazhina
5 citations
Journal of Public Relations Research
Public Relations and Crisis Communication
4.79
article

To Leave or Stay During the COVID-19 Crisis: Exploring the Impacts of CSR Motives on Employee Distrust and Turnover Intentions

Yuan Wang, Chuqing Dong, Yang Cheng, Olga Sazhina
article en
5 citations

Abstract

In response to the increasing prominence of corporate social responsibility (CSR) during the COVID-19 pandemic, this study investigates the interplay between employees' perceived CSR motives, distrust in their employer, perceived crisis controllability, and turnover intention. Using a structural equation model and data from a survey of 740 U.S. employees, our findings indicate that intrinsic CSR heightens employees' distrust in their organization, whereas extrinsic CSR reduces it. This distrust intensifies employees' turnover intentions. Employees' perceived crisis controllability, a personal risk assessment of the situation, mediates the relationship between employee distrust and turnover intention. The theoretical and practical implications are also discussed.

Journal of Public Relations Research
North Carolina State University (US), City University of Hong Kong (HK), Michigan State University (US)
City University of Hong Kong
Openalex Percentile: Top 5%
Public Relations and Crisis Communication
4.79
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