Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment
These findings advance our understanding of how people process popular message characteristics in short-form videos and lend practical guidance for communicators. We encourage medical professionals to consider short-form video sites (eg, TikTok and Instagram Reels) as effective tools for discussing clinical trials and participation opportunities. Specifically, featuring doctors discussing efforts to reduce logistical barriers is recommended. Our measuring of actual behavior as an outcome is a rare and noteworthy contribution to this research.
Authors
- Sungkyoung Lee (ORCID: https://orcid.org/0000-0002-9769-3063)
- Amanda Hinnant (ORCID: https://orcid.org/0000-0002-9180-6848)
- Ciera E. Kirkpatrick (ORCID: https://orcid.org/0000-0002-2598-753X)
- Namyeon Lee (ORCID: https://orcid.org/0000-0002-1771-0311)
- Yoorim Hong (ORCID: https://orcid.org/0000-0003-3439-6608)
- Sisi Hu (ORCID: https://orcid.org/0000-0002-2192-0514)
Institutions
- University of Nebraska–Lincoln (US)
- University of North Carolina at Pembroke (US)
- University of Missouri (US)
- University of Arkansas at Fayetteville (US)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2024-08-15
- DOI
- https://doi.org/10.2196/49600
- Citations
- 3
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 1.58