Investment Behavior and Strategy in Cryptocurrency in Indonesia

Investor behavior in making investment decisions is always based on clear reasons, whether for reasons of the future, profit, or hedging. This also provides a more precise portrait of investor behavior and the learning process if you want to enter the crypto asset industry. Apart from that, future suggestions for future researchers are expected to include female informants as a new perspective in researching investor behavior. The aim of carrying out this research is to find out what strategies can be implemented by cryptocurrency asset investors in order to get an optimal level of return. The method approach used in this research is qualitative library research. The data sources used as references in this research are data originating from articles, books, and newspapers from electronic media with the search keywords: how to invest in crypto, crypto investing techniques, and crypto investing strategies. The data obtained was then analyzed using NVivo 10 Plus software. From the results of this research, several strategies for investing in cryptocurrency assets were obtained, namely: determining the type and purpose of investment, studying the cryptocurrency assets you are interested in, choosing trusted cryptocurrency assets, choosing safe exchanges and wallets, paying attention to service fees and spreads, don't be afraid of missing out ( FOMO), buying when prices are low (support) and selling when prices are high (resistance), diversifying and mitigating risk, investing on various platforms, not easily panicking and oriented towards holding on for dear life (HODL), always following development information cryptocurrency, following and joining cryptocurrency communities, and regularly doing dollar-cost averaging (DCA).