Research on the Influencing Factors of Book Star Ratings -Taking Amazon Platform as an Example

Books are one of the main ways for people to acquire knowledge, so usually reading books is very important. Reading books can not only enrich people's knowledge base but also make them more cheerful and help people resist loneliness. With the development of the times, reading has become an indispensable part of people's lives, people have gradually shifted from buying books from bookstores to buying books from online shopping platforms. This study utilized data set information from Amazon Kindle books found on the Kaggle website and filtered out 3933 suitable data. Then, this article will use frequency analysis and linear regression analysis to analyze Price, Reviews, Editor's Pick, Kindle Unlimited, and Good Reads Choice. The results of this research are Editor's Pick, Kindle Unlimited, and Good Reads Choice, recommended by editors, have a substantial positive impact on star ratings. The price will have a significant negative effect on star ratings. However, Reviews will not have an impact on Star ratings Based on the analysis obtained from research, some suggestions can be made for people to choose high-star-rated books.