IMPROVEMENT OF STRATEGIC MANAGEMENT IN UNIVERSITIES THROUGH PROJECT MANAGEMENT

In today's dynamic and competitive higher education landscape, universities face increasing pressure to adapt, innovate, and excel in delivering quality education and research. Strategic management plays a pivotal role in guiding universities towards their long-term goals and objectives. By integrating project management principles into strategic planning and execution processes, universities can enhance their ability to implement strategic initiatives effectively, manage resources efficiently, and adapt to changing environments. This article explores the intersection of strategic management and project management in the context of university administration, highlighting the benefits, challenges, and best practices for improving organizational performance and achieving strategic goals.