Documentário transmídia e dispositivos tecnológicos como estratégia de comunicação e sensibilização em temas sociais

The article analyzes two platforms that use the potential of new technologies as a possibility of production, transmission and awareness in social issues. The documentary Hollow is produced partly by smartphones and shows the possibility of bringing together various elements to deal with the rural exodus in an American city. The Quipu Project offers new perspectives on the representation and preservation of memories of women and men who were forcibly sterilized in the 1990s in Peru. The documentary uses the possibilities of smartphones to drive the narrative. The idea of the documentary is initiated through a free telephone line made available to the deponents. Users can also record a response message in testimonials. In both productions, it is perceived that the junction of audiovisual elements with technological devices can contribute to the development of ethnographic research, since the use of these devices creates records more immediate and closer to reality.