STRATEGIC VIGILANCE: AN EFFECTIVE MECHANISM IN ENHANCING SUSTAINABLE COMPETITIVE ADVANTAGE - A STUDY OF A SAMPLE OF ALGERIAN INSTITUTIONS

Purpose: This article addresses the role of strategic vigilance in building and enhancing competitive advantage and sustainability in organizations; In order to monitor its external environment and predict future changes to strategic decision-making and achieving its objectives, the article aims to research the reality of the implementation of strategic vigilance and its role in sustaining the competitive advantage in the organization. Methodology: A comprehensive review of the literature and the analysis of studies that dealt with the subject of strategic vigilance and competitive advantage, and the analytical descriptive approach to familiarity with the subject, and the SPSS statistical program were used, by studying a sample of Algerian institutions. Results: The results indicate the need to adopt the strategic vigilance system to monitor and analyse strategic information to exploit opportunities and confront threats, and that achieving sustainable competitive advantage is an important strategic direction for organizations that seek leadership and success, which are achieved through knowledge and capabilities of human resources. Practical Implication: The study proposes several practical measures for the decision-makers in the institutions, through which it can enhance the competitive advantages of it, including the creation of an independent structure that performs the function of strategic vigilance in the organization, and the attention to the external environment of the institution by following all the transformations in it. To study it, then adapt and coexist with it, as well as the continuous encouragement of individuals to be creative and to provide the appropriate conditions that allow the establishment of continuous competitive advantages for the institution. The recommendations aim to create a suitable environment for activating the strategic vigilance system. Originality/Value: This article contributes to highlighting the growing need to adopt a strategic vigilance system that maintains an institution's position and contributes to its competitiveness, in addition to revealing the level or indicators of the practice of strategic vigilance, and guidance. The attention of decision-makers in Algerian institutions is the importance of investing in building a strategic vigilance system as ways to build sustainable competitive advantages.