Language and Culture as Social Capital in Local Leadership

Globalization has affected many aspects of life, including local languages and cultures, which are often threatened by the dominance of global culture. In this context, local languages and cultures are key in strengthening local leadership and maintaining community identity. This challenge requires a deep understanding of how cultural elements influence leadership and how strategies can be implemented to preserve it. This study aims to explore the influence of language and culture on local leadership, as well as the challenges and opportunities in preserving it in the era of globalization. A qualitative approach was used to collect data from various sources such as previous studies, which were then analyzed to identify relevant themes and patterns. The results showed that social ties built through language and culture strengthen the relationship between leaders and communities, increasing trust and support. Leader strategies that combine innovation with traditional values can create sustainable development without sacrificing cultural heritage. Education and media play a crucial role in promoting and preserving local languages and cultures. This study recommends a holistic approach that integrates technology with tradition to ensure cultural preservation amidst globalization. The use of social capital based on local culture can also strengthen community participation and empowerment in the leadership process.