Sensory and consumer science: A complex, expanding, and interdisciplinary field of science

• Proposes definition for the complex and broad field of Sensory and Consumer Science. • Draws on input from 220 + Sensory and Consumer Science professionals. • Identifies elements of Sensory and Consumer Science with broad agreement. • Identifies elements of Sensory and Consumer Science with diverse opinions. • Discusses boundaries of the field of Sensory and Consumer Science. This paper proposes an updated, contemporary definition of Sensory and Consumer Science. We do so based on survey results from 221 professionals, meaning that the definition represents more than our personal views. Specifically, the proposed definition is: “Sensory and Consumer Science is an interdisciplinary field that encompasses sensory-only research and consumer-centric studies, focusing both on responses to specific products and consumer behaviour more generally. While the field is primarily centred on food, it also extends to non-food items. Researchers employ both quantitative and qualitative methods to conduct their studies. Sensory and Consumer professionals engage in both basic academic research and applied commercial research, operating within an increasingly global and multicultural context.” All aspects of this definition were endorsed by a majority of the professionals participating in the surveys, and some aspects were nearly universally accepted. A longer version of the definition is also proposed, which helps to explain/elaborate on the different elements. We urge further discussion and refinement of the short and long definitions. This may lead to further variants that are narrower/broader in scope depending on personal and professional preferences and context.