Market position of rapeseed products from the prime producing countries in the global market

Abstract Rapeseed is one of the most widely traded products in the world, with a total trade amounting to USD 14.1 billion. Rapeseed trade represents 0.067% of global trade. The largest Rapeseed exporters in 2021 were Canada (USD 5.17 billion), Australia (USD 2.20 billion), Ukraine (USD 1.37 billion), France (USD 1.01 billion), the Netherlands (USD 841 million), and Romania (USD 618 million). Rapeseed is commonly used in food products, health, cosmetics, and other industries. As international market demands and local needs drive rapeseed production, this research aims to identify opportunities for developing the Rapeseed industry and its derivatives based on local needs and global market trends in the world’s largest rapeseed-producing country. This study evaluated the market positioning of Rapeseed products in the international market and employed a “relative market share-market growth” matrix developed by Boston Consulting Group (BCG) for analysis. This study used secondary data from export data for rapeseed-exporting countries worldwide from 2020 to 2021 and was also enriched with some primary data collected from the site visits in 2023. The BCG matrix indicates the five largest rapeseed exporters globally, and additional countries visited in the study include Canada, Germany, the Netherlands, and Romania. The analysis using the BCG matrix assesses the performance of rapeseed products in various major exporting countries worldwide. This study indicates that Canada has significant potential for developing the Rapeseed industry and its derivatives based on global market trends