Ensuring the economic development of the Samara region on the basis of increasing the level of innovation activity and competitiveness of the industrial complex

The article proposes a model for ensuring the competitiveness of an enterprise based on the integration of an innovative component into its activities for each level of its competitiveness. Key factors have been identified that ensure the success of applying innovations in the region, obtaining government support, developing a research base and creating a favorable innovation environment. The need for active implementation of innovations in the regional economy is emphasized, and the role played by innovative technologies in gaining competitive advantages for industrial enterprises is noted. A system of competitive advantages is shown, in which, at each level, the competitiveness of an enterprise is formed in a certain area of ??its functioning. In accordance with statistical data, an analysis of the innovation policy of the Samara region in the field of innovation activity was carried out, on the basis of which conclusions were drawn and recommendations were made.