Digital technology adoption, workforce agility and digital technology outcomes in the context of the banking industry of India

Purpose The rapid adoption of digital technology forced the leaders to explore and examine the drivers and facilitators capable of enhancing the bank's performance. This paper empirically aims to examine the role of technology acceptance and workforce agility in digital technology adoption in the banking industry. Furthermore, this research examines the mediating role of workforce agility between digital technology acceptance and digital technology outcome. Design/methodology/approach Influenced by the Attitude–Behavior–Outcome framework, this survey research has been designed to collect data from both high-level executives and low-level executives working in the banking sector undertakings of India. The research adopted a two-step procedure for testing theoretical models using SPSS-AMOS, Version 27. Hayes PROCESS macro (Version 4.3.1; 2023) technique was executed to test the mediation. Findings The result proved that the banker's acceptance of digital technology positively impacted banks' performance. Furthermore, this study proved that workforce agility has a favorable, significant mediating influence between digital technology acceptance and digital technology outcome suggesting banks design and implement suitable management policies and practices to enhance the technology acceptance mindset of the bankers and promote workforce agility for higher customer relationships and performance. Originality/value Being the first-ever research to examine the role of workforce agility, this study proved its mediating effect on effective digital transformation.

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Publication Details

Journal
Journal of Science and Technology Policy Management
Published
2024-08-12
DOI
https://doi.org/10.1108/jstpm-01-2024-0018
Citations
18
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
9.98
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article

Digital technology adoption, workforce agility and digital technology outcomes in the context of the banking industry of India

Ashutosh Muduli, Anuva Choudhury
18 citations
Journal of Science and Technology Policy Management
Digital Platforms and Economics
9.98
article

Digital technology adoption, workforce agility and digital technology outcomes in the context of the banking industry of India

Ashutosh Muduli, Anuva Choudhury
article en
18 citations

Abstract

Purpose The rapid adoption of digital technology forced the leaders to explore and examine the drivers and facilitators capable of enhancing the bank's performance. This paper empirically aims to examine the role of technology acceptance and workforce agility in digital technology adoption in the banking industry. Furthermore, this research examines the mediating role of workforce agility between digital technology acceptance and digital technology outcome. Design/methodology/approach Influenced by the Attitude–Behavior–Outcome framework, this survey research has been designed to collect data from both high-level executives and low-level executives working in the banking sector undertakings of India. The research adopted a two-step procedure for testing theoretical models using SPSS-AMOS, Version 27. Hayes PROCESS macro (Version 4.3.1; 2023) technique was executed to test the mediation. Findings The result proved that the banker's acceptance of digital technology positively impacted banks' performance. Furthermore, this study proved that workforce agility has a favorable, significant mediating influence between digital technology acceptance and digital technology outcome suggesting banks design and implement suitable management policies and practices to enhance the technology acceptance mindset of the bankers and promote workforce agility for higher customer relationships and performance. Originality/value Being the first-ever research to examine the role of workforce agility, this study proved its mediating effect on effective digital transformation.

Journal of Science and Technology Policy Management
Pandit Deendayal Energy University (IN), Berhampur University (IN)
Industry, innovation and infrastructure
Openalex Percentile: Top 2%
Digital Platforms and Economics
9.98
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Digital technology adoption, workforce agility and digital technology outcomes in the context of the banking industry of India — Ashutosh Muduli, Anuva Choudhury · Journal of Science and Technology Policy Management (2024) | TGRS Research Map | TGRS