Exploring gamification in the Administration context: a systematic literature review

Through a comprehensive review of studies reported in the literature on gamification – which is understood as the use of game design elements in non-game contexts, this work sought to present the results obtained from a Systematic Literature Review (SLR) of studies related to the use of gamification in management and business. This study was conducted based on the application of the Systematic Model for Research in Open Access Databases (SMROAD). The model applied involved the conduct of a comprehensive survey of research studies related to the subject matter investigated in a number of journals and the categorization of the data obtained into two aspects: i) general aspects; and ii) dimension of analysis and its categorizations according to the subject matter. For the literature review, we examined 20 journals, and 24 articles were selected out of a total of 4973 articles initially investigated. The results obtained showed that although research on gamification is incipient and is in need of theoretical and empirical deepening in specific contexts, such as in finance, the use of gamification as a management tool can provide us with relevant individual and organizational results.