Online reviews and digital marketing: catalysts for hotel success

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Business and Emerging Markets
Published
2024-08-11
DOI
https://doi.org/10.1504/ijbem.2027.10065928
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Online reviews and digital marketing: catalysts for hotel success

Miriam Aziz, Peter El Moujabber, Elie Akoury
International Journal of Business and Emerging Markets
Digital Marketing and Social Media
article

Online reviews and digital marketing: catalysts for hotel success

Miriam Aziz, Peter El Moujabber, Elie Akoury
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Business and Emerging MarketsVol. 1(1)
Decent work and economic growth
Openalex Percentile: Top 80%
Digital Marketing and Social Media
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Online reviews and digital marketing: catalysts for hotel success — Miriam Aziz, Peter El Moujabber, et al. · International Journal of Business and Emerging Markets (2024) | TGRS Research Map | TGRS