Media representation of ethnic minorities in Pakistani newspapers

Abstract Pakistani is a diverse society, and media are vital in highlighting their identity, presence, and contributions. Newspapers play a pivotal role in shaping perceptions of ethnic minorities, highlighting the need for impartial and responsible journalism. This study examines the role of newspapers in this context, focusing on the portrayal of ethnic minorities through a content analysis of 84 news articles from leading Pakistani Urdu‐language newspapers (Daily Jang, Daily Express and Daily Khabrain) to scrutinise the portrayal of ethnic minorities. The study aims to uncover the patterns and themes in the portrayal of these communities. Findings reveal that patterns in coverage allocation, with Christians dominating news coverage compared to other religious groups. The portrayal of non‐Muslim groups is predominantly positive, yet the articles featured anti‐Ahmadi content, reflecting complexity. The findings emphasise the well‐being of minorities, showcasing a positive trend. The news articles accentuated the positive contributions of non‐Muslims, and a significant majority (85.7%) covered religious events of minority groups. Positive representation aligns with societal discourse acknowledging diverse contributions and cultural expressions. Critical inquiry is prompted by editorial decisions, journalistic priorities, and societal dynamics shaping media narratives.