Crowdsourcing alcohol billboards in Kampala, Uganda: Examining alcohol advertisement violations

Despite high levels of alcohol use in Uganda, there is a scarcity of research on alcohol marketing, its placement and content. In this field study we evaluated the content of alcohol billboards across Kampala, Uganda using the Alcohol Marketing Assessment Rating Tool (AMART). Of the 27 unique alcohol advertisements evaluated, the nine-member review panel found that 23 contained at least one violation yielding a violation rate of 85%. Given the high number of violations, our recommendation is that future alcohol billboard advertisements within Kampala be reviewed and approved by a governing body for compliance with alcohol advertisement standards.