<b>Green Innovation and Firm Performance: The Role of Environmental Management Practices </b>

The relationship between environmental management practices (EMPs), green innovation, and company performance is investigated in this study. Although prior studies have demonstrated the beneficial effects of implementing green management practices on financial performance, the objective of this study is to offer more comprehensive insights by integrating empirical measurements of green innovations. The study looks into how green innovations affect the connection between business performance and EMPs. EMPs are crucial policies that businesses implement to protect the environment and abide by environmental laws. According to the study, financial performance and environmental performance can reinforce one another when investments are made in green innovations. The study adds to the body of knowledge already available on the connection between business environmental sustainability and financial performance by expanding on earlier empirical claims.